The Information Management Challenge
All Not for Profit organisations face a common challenge: How to effectively manage and communicate with your membership, contacts or donors. You will have systems already in place to attempt this: databases, lists, specialist software packages. But these multiple silos of information fail to give you that all-important Ďbig pictureí. Furthermore, they can result in duplication and extra effort.
On top of this, itís hard to manage relationships in an increasingly complex world when you donít have a single, customised view of all the email, web, phone, letter, fax and face-to-face communications you have engaged in. You require easy access to the information you need in a form thatís usable for:
- Targeting marketing campaigns
- Understanding the profile of your user base
- Tracking responses, satisfaction and other useful behavioural measurements
- Performing activities like events or subscription renewals
The time has come for change
This situation isnít helping the productivity of your staff: they must manually process and collate data to perform their duties. And with multiple applications hosting your data, you not only risk significant downtime but greater management workload. But itís not just your staff that suffer. A lack of centralised, available information hampers the level of communication and quality of service that your staff can offer. Thereís a clear answer:
Take control of your information assets. Use the Stratum membership and contact management system to track data about all your members and contacts, then analyse trends and take action for more effective relationship management. Access all the data you need, in one place, using a cost-effective, integrated system.
†††††††Take membership and contact